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omnichannel marketing

How to Create an Omnichannel Marketing Campaign

An omnichannel marketing strategy includes consistent messaging, visuals, and positioning statements across all channels, platforms, and devices. It creates a seamless brand experience for customers by ensuring your brand is presented the same way across platforms. For Submitting Your Articles, you can email us at contact@

Remember that omnichannel marketing campaigns also have a positive impact on your sales and service departments. Why? By showing customers you’re on every channel and platform they’re on, they know they expect a similar experience for their shopping and customer service experiences.

Start with the basics: your website and social media.

Creating an omnichannel experience is a slow process. You don’t have to be everywhere at once; You will be there in time. Start with your website and social media channels and get them in place before moving on to other platforms. Be sure to post regularly and interact with the users you reach through these channels.

If you constantly interact with users on Instagram but don’t respond on Facebook, they will notice. And also,If you focus on one and neglect the other, your brand will come across as inconsistent and unprofessional.

If necessary, create an application.

Depending on your industry and product, you may not need to complete this step. But if you’re selling consumer products or offering a SaaS tool  or if you could otherwise benefit from offering an app — you need to build an app.

If you’re a small business, you can hire a freelance developer to build an app. Just make sure you have a legitimate reason for offering an app and think about each feature. Read this article to learn how to create an app and what steps you need to follow to do it successfully.

Try to solve each step for the customer.

When you add a new channel to your omnichannel strategy, do so to provide a solution to the customer every step of the way.

It’s not just about increasing the visibility of your business or making more sales, although these are tangible benefits of an omnichannel strategy. But it’s also about making sure your customer has a simple and hassle-free experience. The goal of finding solutions for your customers should inform your messaging in each channel and how you interact with users on those channels.

Use the same message across all channels, but be sure to use boilerplate content.

To create a consistent experience, use the same message across all channels. For example, if you run an advertisement on different social media platforms, you want that advertisement to convey the same message. You can change the wording a bit as long as the overall message is the same.

However, be careful not to overuse boilerplate content. You might encounter duplicate issues which can result in penalties from search engines and social media platforms. Don’t just copy everything left and right. Instead of always using the same phrases, create a cohesive brand voice that lets you mix them up without sounding inconsistent.

Give customers a device- and platform-specific CTA.

Whenever you interact with customers on certain channels, whether in an ad, organic post, direct message, phone call, or email, you must end the interaction with a CTA. Of course, this CTA should be device and platform specific.

For example, a social ad should link to a mobile site, not the desktop version of your site. You should close your email with a link to schedule a meeting, not a link that triggers an automatic app download (your client may not be using a mobile device to check email).

Make sure the CTA doesn’t put off the customer and only enhances the seamless experience you’ve already provided.

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