How to Rank a YouTube Movie on Google – Video marketing is a fundamental part of marketing for many brands. It is a format that enjoys great acceptance among users and allows us to transmit closeness, explain concepts, and tell stories very effectively.
But for your video marketing to work, you need your videos to be visible on Google. Let’s see them! We have compiled all the recommendations to position a YouTube video before, during, and after its publication to give you a cable.
Table of Contents
How to Position a YouTube Video: Tips to Create Your Video
Research the Keywords
As with web pages, ranking a YouTube video starts with choosing the right keywords and targeting the content around them. To locate the keywords that interest you the most, we recommend these tools:
YouTube Keyword Tool. The operation of this tool is effortless: you have to enter a topic in the search bar to see a list of recommendations based on other users’ searches. The paid version allows access to additional data, such as the cost per click or the analysis of the competition’s keywords.
Ahrefs YouTube Keyword Tool. With this tool, you can create thousands of keyword ideas in just a few seconds, optimized specifically for YouTube.
Google Keyword Planner. This tool is ideal for brands that want to promote their videos in Google Ads and have them appear among Google results. In addition to suggesting keywords, this tool gives information about search volumes over time and makes predictions.
Analyze the Competition
Once you take your list of keywords, it’s a great idea to look at the videos that rank higher on Google and YouTube for those searches. Please take note of the length, structure, title, description and other vital elements of the videos that work best and try to incorporate them into yours.
Take Care of the Quality
There is no rotating back: positioning depends mainly on the quality of the content in the end.
For your YouTube video to rank better, you need to consider all aspects: the script, the lighting, and the presenter’s attitude. Incorporate elements to keep the viewer’s attention throughout the video, keep them hooked, and remember that in long general content, they position themselves better, but always without losing agility and dynamism.
Incorporate Keywords in the Voiceover
If you’re going to use a voiceover in your video, remember that YouTube automatically creates subtitles and uses them to determine the content of the video. So make sure to include keywords as part of your script.
And speaking of subheadings, remember that Google Transcription is far from foolproof, so give them a good look before posting.
Take Care of the Thumbnail
The thumbnail image of YouTube videos is essential to attract users’ attention and generate clicks. And the better the CTR of a video, the better it’s positioning. 90% of the most viewed videos on YouTube have custom thumbnails.
To improve your thumbnails and make them even more attractive to viewers, try these tips:
Clarity Above All:- Users saturate with content that competes for their attention, so the topic of your video should be evident at first glance. Feel free to add text, but try to limit it to 6 words at most so it can speak at a glance.
Use Bright Colours:- According to YouTube, yellow is the colour that attracts the most views when used as the background of a thumbnail. Whichever you prefer, make sure it contrasts nicely.
Show people:- Close-ups of people, especially if they’re looking into the viewer’s eyes, are great to draw attention to your thumbnail.
Use High Definition Images in JPG:- GIF or PNG format. Ideally, it should measure 1280 x 720 or 1920 x 1080 pixels and weigh no more than 2 MB.
Post Content Regularly
Positioning is a long-term bet. Rather than focusing on optimizing a single video, think about creating a channel and posting content frequently so that you gain authority on YouTube. Thus, the content that you publish will be more likely to position.
How to Position a YouTube Video: Tips to Upload the Video
Optimize the File Name
The file name is the typical silly detail that overlooks, but everything counts, like image names on a website. The name of your video should be descriptive, contain at least the main keyword and separate the different terms with a hyphen.
Choose an Attractive Title
In video marketing, first impressions count. The title of your video is decisive for users to decide if they are interested or not, so don’t leave it to chance.
Your video title should contain your primary keyword. Clearly explain what the video is about, and be appealing to your target audience. If appropriate for the video content, keep in mind that titles such as “How to.” or “Guide.” contribute to generating a high CTR, which favourably influences positioning.
Tag the Video Strategically – YouTube Movie on Google
The video tags are closely related to the keywords that you have previously researched. Focus on including the most related ones to the content of your video. Have a good number of searches and do not attract a lot of competition.
Work Well the Description of Your Video – YouTube Movie on Google
Take note of these recommendations:
Search engines crawl YouTube video descriptions to extract keywords, so try to include them in your report whenever possible.
The first two lines of the account are the ones that will show up in search results, so focus them on getting the user to click.
Keep in mind that search engine crawlers cannot directly “read” the content of the video and rely on the description to get an idea of its content. So try to keep it long and explain the main concepts well.
Add links of interest to your website. The home page of your channel, your social networks and other channels or campaigns you are interested in promoting.
Optimize for Google Key Moments – YouTube Movie on Google
YouTube videos display in the Google SERP with a series of “key moments” designed so that users can quickly jump to a specific point in the video.
To improve Google’s chances of displaying your video with critical moments, add timestamps to your video description. Each content markup should go on its line, explaining the content below.
Geolocate the Video – YouTube Movie on Google
If your video is particularly relevant to a particular country. Add geolocation to specify which geographic area you want to target. This way, you will improve the positioning of the video at a local level.
How to Position a YouTube Video: Tips for After Publishing
Promote your Video
The work of positioning a YouTube video does not end with the upload. To get more views, promote it in other channels like your newsletter. Your branded social media channels, or the most popular articles on your blog.
Focus on Getting Interactions – YouTube Movie on Google
Videos with many reactions and comments are more likely to rank.
You can encourage interactions from the very creation of the video, for example, encouraging viewers to answer a question in the comments. Inviting them to ask you their questions or creating a contest.
To improve engagement. It is also crucial to keep in mind that YouTube is not only a platform for uploading videos but also a social network. Therefore, we must take care of networking with other profiles in our sector through comments, collaborations, etc. You will all win!
Use Link Building Techniques – YouTube Movie on Google
As with websites, external links from good quality sites contribute positively to the positioning of the video. Therefore, our video’s launch should accompany a link building strategy to get other sites to include links to our video or embed it in their pages.
Measure the Results
After publishing your video. You should measure its ranking in the SERPs and compare the results between different videos over time for best practices.
Keep in mind that Google SERP results usually take 2-3 weeks to update.
To find out how much traffic Google is bringing to your YouTube channel. Open YouTube Studio Insights and follow these steps:
- Go to the Coverage tab.
- Find the Traffic Source Types module and click See More.
- Select the External checkbox on the Traffic Source tab to filter the data. Here you will be able to see Google Search and associated metrics.