How does SEO work? – SEO stands for Search Machine Optimization. Optimization for search machines is a set of strategies for optimizing websites, blogs, and web pages to achieve good organic rankings by generating traffic and specialists for a website or blog.
SEO is a set of techniques that seek to improve the visibility of a website in search engines such as Google, generating an increase in organic traffic for free and authority.
If you have a website, you must have already realized that just putting a project on the air is not enough: you need traffic. After all, it isn’t easy to generate leads and, consequently, sales without traffic.
Search engines are the most frequent source of traffic for any portal. Therefore, it is essential to be well-positioned on the results page. Your customers will access a website when researching topics in your market. The query is, are you working on letting them go to your competitors’ sites?
Follow the article and see how SEO works and how this strategy takes your business to the top of Google searches.
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SEO: A Strategy to Take Your Company to the Top of Searches
Search engines check a series of criteria to choose the positioning of results in a search. Based on these criteria, they identify the sites and pages that come closest to answering your search.
But it’s not just that. It also analyzes the site’s quality, content, information, and even the rejection of this result in previous searches.
Keeping that in mind, SEO works to improve each of the essential aspects to get good results in this analysis, which happens in a fraction of a second. Here are some of the main principles that search engines analyze.
1. Keywords – SEO Work
SEO work – Keywords as if they were magnets for a page. When you search for dog walkers on a search engine, it returns results that use that sentence in their content.
The quality of the work done with the keywords is crucial to selecting the best results. However, note that we are not saying quantity when talking about quality.
Currently, Google, for example, prefers pages that have a variety of words related to the main keyword, which a few times throughout the content.
There are two types of control, domain authority and page authority. Authority is a kind of score on the internet. A page or site gains power in several ways. The higher the management, the higher the ranking of results in a search.
Domain authority is that of the website as a whole. It is in several ways, but the longer a site has been live, the greater its authority. The more relevant a site is, the higher the domain authority.
And page authority is that of a specific page. Also considering the domain’s head but focusing mainly on the page itself.
3. Relevant links – SEO Work
What determines the success of a page in SEO can be the quality of the links. Every page can have internal links and external links. If you link to high-authority pages, your page benefits.
Likewise, your authority also drops if you link to low-authority pages or sites that Google poorly ranks.
The best-case scenario is to have links on other sites leading to yours (called backlinks), and that other site has good authority.
4. Quality Content
The quality of content directly influences SEO strategies and the way it works. If your page has quality content, it will have good authority, and good response and positioning will tend to go up.
If the content is repetitive, copied from another site. Or uninteresting to the user, you can kiss your efforts goodbye.
But place images, videos, audio, and links—also, the more varied the content, the better. Audios, in particular, are an excellent guideline for today due to the inclusion of visually impaired people so that they can also consume their content.
There is a concept within SEO that is called bounce rate. It happens when a user accesses your page but leaves it right away, without interacting with any links and spending a lot of time on it.
So google understands that this page did not meet this user’s expectations. If this happens frequently, your bounce rate increases and your authority decreases.
There are over 200 ranking aspects for SEO. These are just a few examples. If you want your digital marketing strategies to have the desired effect, talk to our experts who precisely know what requirements to meet.